Andrei Bazlov - COO & Head of Operations / Profile • Impact • Consulting

Andrei Bazlov

Chief Operating Officer / Head of Operations / P&L Owner

📍 Serbia
✉️ io.bazlov@gmail.com Copied
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About me

I started my career in digital marketing from the ground up and gradually moved into operations leadership. That gives me a good view both from the trenches (how marketing, SEO and product teams actually work) and from the balcony (how to manage P&L, people and processes across the whole company).

📈 Over the last years I helped the company to:

💡 My strengths are connecting people, processes and numbers into one system and making operations transparent and predictable. I like working where revenue, margin and client satisfaction depend not on heroics, but on clear processes, ownership and metrics. I interested in roles where I can own P&L, scale teams and help founders turn growth chaos into a manageable system.

Key achievements

Revenue
×5
over 2 years
Grew total company revenue X5 in two years by rebuilding presales, revising the marketing strategy and re-segmenting key clients with a focus on retention and upsell.
Profit margin
53%
+9 pp in 1 year
Increased business profit margin from 44% to 53% in one year by optimising direct costs, adjusting the share of external vendors and improving team utilisation (effective billable time).
NPS / CSI
70%
+10 pp in 1 year
Raised client NPS/CSI from 60% to 70% in one year through systematic follow-up on quarterly survey feedback, strengthening team expertise and moving to transparent, client-friendly reporting.
On-time delivery
>90%
+20 pp in 6 months
Improved on-time project delivery from 70% to 90% in six months by introducing clear task statuses and prioritisation, transparent deadline control via dashboards and Gantt charts for clients, and automating repetitive operations (templates and notifications).
Utilization rate
>85%
+15 pp in 6 months
Increased the share of employee time spent on client work from 70% to 85% in 6 months by implementing a task tracking system, sprint planning and regular workload reviews.
Team 30+
×3
scaled team in 1 year
Built and scaled a remote cross-functional team within a year by upgrading HR systems (career levels, mentoring, 1:1, KPI), introducing competency maps and clear growth paths from intern to team lead while keeping target margin and quality metrics.

References

CEO & Founder impulse.guru, Ilya Rusakov
CEO & Founder impulse.guru
«During his time with us Andrei owned operations and management reporting, was deeply involved in financial decisions and worked directly with key clients, partners and heads of departments.»
Read full reference
Director of Client Services impulse.guru, Alexander Yakushev
Director of Client Services impulse.guru
«Andrei was responsible for organising project delivery from brief to reporting and coordinating cross-functional teams on both our and the client’s side (design, content, analytics, marketing, client service, SEO).»
Read full reference

How I can help

I design operations that scale. I build processes from scratch, own P&L and develop teams.

Operations audit

  • Business processes and operational efficiency
  • P&L, margin and overall business profitability
  • Team: workload, HR systems and productivity
  • Project management: timelines, quality and risks

Strategic plan

  • KPI/OKR metric system
  • P&L and operational economics
  • Operations roadmap
  • Resource and budget planning

Scaling

  • Building operations from 0→1
  • Team growth: structure, hiring and HR systems
  • Financial block: revenue and margin
  • Managing a portfolio of 100+ projects

Systems implementation

  • Operational processes and SOPs
  • Project management and CRM systems
  • Automation of repeatable processes
  • Quality and deadline control

Control & reporting

  • P&L: plan / actual control and payroll budgeting
  • Operational metrics: on-time delivery and utilization
  • Project margin and profitability
  • Dashboards for leadership and the board

HR systems & team

  • Career levels, KPIs and performance reviews
  • Competency maps and growth paths
  • Hiring, onboarding and offboarding
  • 1-1, learning and development

Engagement formats

Full-time Part-time / fractional Audit Consulting Partnership

Target roles

COO / Head of Ops Head of unit / department Operations consultant CEO advisor